Friday, April 8, 2011

The Thank You Economy

I've been reading this book, The Thank You Economy by Gary Vaynerchuk, and thinking about reading and connecting with people online and off. He has many great ideas in the book, including this: "the person who posts a negative comment is a customer you can talk to." (page 71)

I recently sent a comment to a man who makes soap locally, about his new packaging. His company: Ballard Organics. His soap, my favorite: Ubermoist.

This is what I said to him:

"I am a huge fan of your soap, which I found originally at the Ballard Sunday market. I recently was very disappointed to not find it at my local store. I was shopping at the Ballard Market.

I wanted to find Uber Moist.

I looked and looked and decided to by an alternative brand, which said it was FRAGRANCE FREE, hoping that would do.

I was AT THE CHECKOUT counter before I realized it was your soap, and Uber Moist.

The new packaging had me completely lost. I can't read the Uber Moist without a serious squint or my glasses. I miss the old package,and really don't like the shiny paper. It looks like the kind of paper that is coated and not recyclable.

A fan"


AND TO MY SHOCK, this is what he said back:  "Can't please everyone I guess."


On his site, it had a link for feedback. I think it should say, positive feedback only.

No comments: